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In this online driven world we live in it has become more and more important to have your company logo on the Internet than on the street corner. Statistics show that 86% of all hits to a website is from their listing in the first page results of a search engine like Google. People and especially the newer generations spend more and more time online, connected, and less time walking the streets or even looking in the telephone directory. It has all boiled down (condensed) to "Googling it".

It is therefore only smart to think of your online presence in the same way you would your store front or your add in the news paper, it pays to invest in your marketing online and that is exactly what Search Engine Optimization or SEO does. It ensures that your company is listed on the first page results of those searches you feel your company are relevant to.

What is more important to note is the volumes possible through proper SEO of your website. It is quite possible to have hundreds of thousands of people visit your website on a daily basis - something that has never been possible for any store front or even any advertisement media in the past.

Let us help you make those numbers work for you!

Package	Starter	Basic	Intermediate	Advanced
Suggested number of pages per site	5	10	20	30+
Making your site SEO ready
Provide SEO friendly hosting options
Keyword analysis, # of keywords	5	10	15	20
Meta tags
Home page optimization
Sub page optimization
XML Site map generation
Competitor analysis
Monthly stat and SEO reporting and review
Search engine submissions
PR / Article submissions	on request	on request	on request	10 / month
Google Webmaster tools
Google Analytics	on request	on request	on request
Link building, # of links per month	2 - once off	2 / month	7 / month	25 / month
Social media optimization	on request	on request	on request
Website structure and flow optimization	on request	on request	on request
Cost	R 1000.00 once off	R 450.00 / month	R 950.00 / month	R 9050.00 / month

Some of the terms explained:
Keyword Research - We will explore what keywords will pull in qualified traffic, how many searches these keywords/terms get on a monthly basis; we’ll look at keyword densities, keyword difficulty, renewing content and more. We will then suggest ways to implement these strategies into your web pages.

Competitor Analysis - We will identify your top competitors, enabling you to view and compare website statistics, know what your competitors are doing so that you always one step ahead when it comes to industry news, latest technology and better service.

Usability - Improving the way visitors navigate through your website is very important if you want your visitors to enjoy their experience, here we look at and improvise on call-to-action factors that will make a visit to your website a pleasant one whilst also increasing the conversion rate from visitors to customers, ultimately increasing your ROI.

Link Building - Having quality links to your website will greatly improve your ranking, our link building campaign will comprise of optimised links being submitted to industry specific directories, search directories, authority sites of high page rank and more . If you are interested in starting a serious link building campaign involving a budget for paid linking then contact us to discuss this option is greater detail.

XML Site maps - Firstly we will create an xml site map for Google and Yahoo! and submit them on a regularly basis, based on how often content is changed.

Press Release/Article Submissions - For the benefit of adding fresh optimised content to your website or just submitting fresh articles/Press Releases regularly to a huge collection of article aggregators and press release sites. If you wish to have fresh optimised articles/Press Releases written and submitted by Easy IT on a regular basis please contact us.

Analytics - Vital to any online business, analytics packages provides us with important technical statistics about your websites performance, which we then decode and interpret to display in one easy-to-understand report including graphs, spreadsheets and suggestions. Easy IT currently has knowledge and experience of all major analytics packages including Site Intelligence, Webtrends, Omniture, Click Tracks, and Google Analytics.

Social Media Optimization - Having a presence in online communities is necessary for any business wanting online success. We will create and manage online profiles in top social media websites: Facebook, Twitter, MySpace, Tagged and more. We will also monitor brand awareness online, comment on industry forums, blogs and related authority websites regularly.

Reporting - Easy IT provides our clients with a detailed report showing all improvements made in all areas, competitor analysis, SERP (search engine ranking pages) rankings for targeted keywords, analytics data, industry news and more, on a monthly basis.